TR Amrine, President

TR joined Miles River Direct in 2018 after nearly two decades as Director of Membership, Business Development, and FUN at the Cincinnati Zoo & Botanical Garden, where he built one of the largest and most successful membership programs in the country. Throughout his career, he has collaborated with leading membership and development professionals nationwide and is a frequent speaker and presenter on membership marketing strategies and best practices.

Having spent years on the client side of membership marketing, TR brings a unique perspective to Miles River Direct. His hands-on experience in membership acquisition, retention, and program management, combined with a deep understanding of member behavior and motivations, helps clients develop smarter strategies, stronger campaigns, and more successful membership programs.

Anne Hutchins, Owner & CEO

Anne brings decades of financial and analytical expertise to Miles River Direct, helping ensure our clients' campaigns are guided by sound strategy and meaningful data. A CPA and former manager at Arthur Andersen, Anne transitioned into the direct mail industry in 1993. Her extensive experience in data analysis, campaign operations, and financial management helps our clients make informed decisions and maximize their marketing investments.

Jim Kirschner, Founder

In 2001, Jim and Anne formed Miles River Direct to focus exclusively on membership programs, specializing in direct response campaigns for zoos, aquariums, botanic gardens, and museums. Today, Miles River Direct partners with leading institutions across the country, helping them acquire, engage, and retain members.

Jim is a graduate of MIT and a self-described data geek. He has worked in the direct mail industry his entire career, beginning in 1975 at Epsilon Data Management. In 1980, he founded Target Marketing (now Amergent) with a partner and served as president for 20 years.

Over the course of Jim's career, he has had the good fortune to work with more than 50 clients on their membership programs. He has delivered every phase of the direct mail process, from copywriting, creative direction, strategic planning, and data analysis to print buying, machine operation, envelope stuffing, and hand stamping. His extensive experience helps our clients develop effective campaigns and achieve measurable results.